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PROJECT — 

Allied Pinnacle
Merger Rebrand

CLIENT — Allied pinnacle

TYPE — enterprise

EXECUTION — ALL


When two large businesses merge, each with a wealth of brand heritage, a rebrand is a huge undertaking. A solid rebrand usually touches most parts of an organisation; from interior design to external collateral, a great briefing is key to keeping it consistent but not duplicating assets, comprehensive brand guidelines help with this consistency.

We've rolled this out across every corner of the brand and its evolution as the largest single supplier of bakery ingredients and goods into mainstream supermarkets across the country. We're pretty proud of this one, you'll see a sneak peek behind the curtains as to our process too.