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PROJECT — 

Spring/Summer Christmas Campaign

CLIENT — AMP CAPITAL

TYPE — RETAIL

EXECUTION Stopmotion


AMP owns a portfolio of retail centres across Australia and they wanted to evoke the vibrancy of summer with a series of recipes, made for sharing with loved ones in the good weather.

With recipes developed by Sydney food blogger, Not Quite Nigella, we put together these GIFs. The perfect mid-way point between a still image and video, GIFs can be explanatory, arresting and mouth-watering in a short space of time. Used across AMP's retail centre websites, these images were flexible content that supported a range of fresh produce stores.