J000050_ENERGY_MADE_EASY_4.gif
 

PROJECT — 

Energy Made Easy

CLIENT Australian government

TYPE — government

EXECUTION — animation


You’d think getting people to pay less for their energy bills would be easy to do, right? But comparing energy plans is a huge hurdle. Energy Made Easy wanted to promote their comparison service with a short animation. Because this was a pure call to action (what people in the biz call a CTA), we concentrated on making it lively, light and instructive. The results make us want to check our energy plans…