You didn’t ask, but we answered anyway.

 

What is it exactly that you do?
What about the things we don’t we do?! Here is a list of those things:

  • Tame lions

  • Choreograph elaborate dances

  • Let a friendly dog walk by without a pat

But here are some of the things we do do however:

  • Shoot video

  • Take photos

  • Brand development

  • Write copy

  • Animate animations

  • Build websites and microsites

  • Design for print and digital

  • Make shareable social pieces

How much does a video cost?
At a minimum, a very simple but slick video costs the same as four iPhones. 

If this cost surprises you, you probably haven’t run a shoot before. 

People who are involved in this process include:

  • A camera operator, but usually two of ‘em if you want a variety of angles and your talent isn’t a one-take wonder (note: most people aren’t).

  • A video editor, who watches all of the footage to get the best bits (and we spend a minimum of four hours on a shoot, so there’s a lot of footage to watch between two cameras) and mixes the audio.

  • The makers of our fine equipment and resources. That’s lights, cameras, microphones, editing and graphic software, music-makers and purveyors of modern transportation.

  • A producer who ensures you get everything you’ve briefed us on, keep us to schedule and acts as an interviewer where needed.

We get it. It sounds pricey, but a lot of time goes into making a professional video. Sure, you can buy a few phones and creating an audio-visual spectacular yourself. It can be done – and we encourage the creative feat! But don’t underestimate the time it takes to create something that looks slick, even if you can do it at a lower cost – and, hey, at least you’ll have a few iPhones at the end.

Should I rebrand my company?
Why are you asking people who rebrand things for a living? We’d rebrand ourselves every month if we had the time and psychological fortitude.

What it boils down to is this:

  1. If you feel like your branding doesn’t represent your company’s personality and purpose: definitely yes. 

  2. If you’re trying to represent yourself as something you’re not: definitely no.

What's the best video you've ever produced?
We’ve been talking about re-creating the business card scene from American Psycho for a while now, so once it exists: that. 

Do you work with not-for-profits?
Why would we not work with people who make the world a better place? We can and do work with not-for profits, from the big whoppas to small social enterprises. Your cause is our cause. We offer a bit of a discount for your good work too.

Are you an advertising agency?
Not exactly. We don’t dabble in work that yells to broad swathes of the population, though we do persuade and provoke with our content. We tend to step into spaces where people have a context for the content they’re about to see. Sometimes that happens to be an ad but most of the time we’re wheelers and dealers in the much broader category of content.

How much does a logo cost?
You know what? Probably more than you want to pay. We know that our logos are comparatively expensive. We found this an interesting experiment in cheaper logo design, which is food for thought: see here

Of course, we’re biased. We’re a creative content agency, we take time to come up with logos, consider typefaces, and think about how it speaks to and for your company. 

How do I write a brief for you? 
We have a template, just ask. Then bring it in so we can have a coffee/wine/cheese board and chat about it. That is the ideal process.

Who do you like more, Nacho or Frida?
That’s like asking someone, “Which parent do you love more?”

Tristan and Lindsay, what are they like as bosses?
If you have any shred of humanity you will sympathise with the copywriter who was forced to answer this question.

They’re pretty great people and bosses. No one has been severely injured or abused under their leadership, we’re fairly well-fed and have happy working lives. Lindsay is renowned for going loopy on Friday afternoons and plying us all with alcohol while we’re trying to finish work, while Tristan brings his dogs and cat into the office when we’ve been good (which bizarrely, isn’t often).

Are you hiring?
Head over to The Loop to check! If we don’t have anything going then you can email your résumé and a selection of your work to hello@chello.com.au. We’ll keep you in mind if something comes up.

Do you only work with big budgets? 
No. We work on such varied projects; from a single logo to big branding roll-outs, from quick social assets to whole series of omni-channel content, we’ve worked with both tiny and large budgets. We pride ourselves on being able to come up with ideas at different price points and are always happy to outline a ‘champagne budget’ option – even if you’re on a definite beer budget and just want to dream big.

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