you didn’t ask
but we answered anyway
What is it exactly that you do...?
What about the things we don’t do?! Here is a list of those things:
Choreograph elaborate dances
Let a friendly dog walk by without a pat
But here are some of the things we do do however:
Build websites and microsites
Design for print and digital
Make shareable social pieces
How much does a video cost?
At a minimum, a very simple but slick video costs the same as a pair of high-end iPhones.
Surprised? A lot of people and expensive equipment are involved in even the simplest of shoots. This includes, but is in no way limited to:
A camera operator. Usually two of ‘em if you want a variety of angles and your talent isn’t a one-take wonder (note: most people aren’t).
A video editor. They watch all of the footage to get the best bits (we spend a minimum of four hours on a shoot, so there’s a lot of footage to watch between two cameras) and mix the audio.
The makers of our fine equipment and resources. That’s lights, cameras, microphones, editing and graphic software, music-makers and purveyors of modern transportation.
A producer. These folk ensure you get everything you’ve briefed us on, keep us to schedule and acts as an interviewer where needed.
We get it. It sounds pricey, but a lot of time goes into making a professional video. Sure, you can buy a few phones and create an audio-visual spectacular yourself. It can be done – and we encourage the creative feat! But don’t underestimate the time it takes to create something that looks slick – and, hey, at least you’ll have a few iPhones at the end of it.
Should I rebrand my company?
Why are you asking people who rebrand things for a living? We’d rebrand ourselves every month if we had the time and psychological fortitude.
What it boils down to is this:
If you feel like your branding doesn’t represent your company’s personality and purpose: definitely yes.
If you’re trying to represent yourself as something you’re not: definitely no.