you didn’t ask
but we answered anyway

 

+ Are you an advertising agency?

Not really. A long time ago, content was the thing you wanted to see, while ads were the things that paid for the content to be produced. Today content and ads aren't so distinct. Sometimes an ad is content, but not all content is an ad.

+ What is it exactly that you do...?

What about the things we don’t do?! Here is a list of those things:

  • Tame lions
  • Choreograph elaborate dances
  • Let a friendly dog walk by without a pat

But here are some of the things we do do:

  • Shoot video
  • Take photos
  • Develop brands
  • Write copy
  • Animate animations
  • Build websites and microsites
  • Design for print and digital
  • Make shareable social pieces
  • Strategise how to get message heard by the right audience

+ Who do you like more, Nacho or Frida?

That’s like asking someone, “Which parent do you love more?”

+ What's the best video you've ever produced?

We’ve been talking about re-creating the business card scene from American Psycho for a while now, so once it exists: that.

+ How much does a video cost?

At a minimum, a very simple but slick video costs the same as a pair of high-end iPhones.

Surprised? A lot of people and expensive equipment are involved in even the simplest of shoots. This includes, but is in no way limited to:

  • A camera operator. Usually two of ‘em if you want a variety of angles and your talent isn’t a one-take wonder (note: most people aren’t).
  • A video editor. They watch all of the footage to get the best bits (we spend a minimum of four hours on a shoot, so there’s a lot of footage to watch between two cameras) and mix the audio.
  • The makers of our fine equipment and resources. That’s lights, cameras, microphones, editing and graphic software, music-makers and purveyors of modern transportation.
  • A producer. These folk ensure you get everything you’ve briefed us on, keep us to schedule and acts as an interviewer where needed.

We get it. It sounds pricey, but a lot of time goes into making a professional video. Sure, you can buy a few phones and create an audio-visual spectacular yourself. It can be done – and we encourage the creative feat! But don’t underestimate the time it takes to create something that looks slick – and, hey, at least you’ll have a few iPhones at the end of it.

+ How much does a logo cost?

You know what? Probably more than you want to pay. We know that our logos are comparatively expensive against other options.

This an interesting experiment in cheaper logo design, if you're interested.

We're biased. But we also take time to conjure logos, consider typefaces, and think about how it speaks to and for your company – and we do it knowing that really good branding lasts a long time.

+ Should I rebrand my company?

Why are you asking people who rebrand things for a living? We’d rebrand ourselves every month if we had the time and psychological fortitude.

What it boils down to is this:

  1. If you feel like your branding doesn’t represent your company’s personality and purpose: definitely yes.
  2. If you’re trying to represent yourself as something you’re not: definitely no.

+ Do you work with not-for-profits?

Why wouldn't we work with people who make the world a better place? We can and do work with not-for profits, from the big whoppers to small social enterprises. Your cause is our cause. We offer a bit of a discount for your good work too.

+ Do you only work with big budgets?

No.

We work on such varied projects, from a single logo to big branding roll-outs, from quick social assets to whole series of omni-channel content. We’ve worked with both tiny and large budgets. We pride ourselves on being able to come up with ideas at different price points and are always happy to outline a ‘champagne budget’ option – even if you’re on a beer budget and just want to dream big.

+ How do I write a brief for you?

We have a template, just ask. Then bring it in so we can have a coffee/wine/cheese board and chat about it. That is the ideal process.

+ Tristan and Lindsay, what are they like as bosses?

If you have any shred of humanity you will sympathise with the copywriter who was forced to answer this question.

They’re pretty great people and bosses. No one has been severely injured or abused under their leadership, we’re fairly well-fed and have happy working lives. Lindsay is renowned for going loopy on Friday afternoons and plying us all with alcohol while we’re trying to finish work. Tristan brings his dogs and cat into the office when we’ve been good (...which, weirdly, isn’t often) and allows us to feast on his excess food.

+ Are you hiring?

Head over to The Loop to check! If we don’t have anything going then you can email your résumé and a selection of your work to hello@chello.com.au. We’ll keep you in mind if something comes up.

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