Have you ever had really stellar service that has made you love a brand in an irrational way? That’s what Volkswagen Australia is obsessed with recreating. So, of course they wanted an inspiring little book to give to their customer experience staff with 100 little things to say on just this topic. For each of these tips and aphorisms, we put together customised designs that echoed each sentiment. Now that we know what to look for in customer experience we’re just that much more discerning in our retail adventures.