Volkswagen Xperience: Sub-brand creation


VW’s CX Summit went so well in 2017 that they returned in 2018 with a bigger brief and bigger ideas. With more attendees, a screen that wrapped around three walls of the room, decals, a newspaper and all the other pieces of collateral, we had to put our game faces on.

We talked to VW about what kind of challenges they wanted to tackle and produced branding that spoke to ‘moments’, the increments of time that seem to define entire experiences. There were a tonne of branded touchpoints that we helped roll out, making the event feel cohesive and ambitious.

 

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