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PROJECT — 

Sony PlayLink
Knowledge is Power: Decades

CLIENT — Sony Interactive Entertainment Australia Pty Ltd

TYPE — Social

EXECUTION — Video


PlayStation’s PS4 PlayLink lets multiple users play a game at once using their mobile phones. Even people who have never touched a controller in their life can feel the despair and glory of playing a game.

PlayStation wanted a video that made a point of PlayLink going far beyond their loyal audience. So we launched a mockumentary series about the PlayLink game ‘Knowledge is Power: Decades’ and the not-so-great personal characteristics that can be revealed in the heat of a trivia battle.