CLIENT — Sony Interactive Entertainment Australia Pty Ltd
TYPE — Social
EXECUTION — Video
PlayStation’s PS4 PlayLink lets multiple users play a game at once using their mobile phones. Even people who have never touched a controller in their life can feel the despair and glory of playing a game.
PlayStation wanted a video that made a point of PlayLink going far beyond their loyal audience. So we launched a mockumentary series about the PlayLink game ‘Knowledge is Power: Decades’ and the not-so-great personal characteristics that can be revealed in the heat of a trivia battle.