Fragrance on film
Perfume is a funny thing to film because you can’t show scent. Perfume videos are about a feeling, not a feature.
Elie Saab’s Girl of Now is, clearly, a youthful, modern fragrance. The team at Elie Saab handpicked three women who embodied this idea: Saasha Burns, Eleanor Pendleton and Lisa Hamilton. Each influencer is a considered content creator and business owner, so their lives are full and #aesthetic. In other words, they’re very now. We followed each influencer for a morning and glimpsed what life looks like for a girl of now.