• Branding
  • Design

Guiding girls and young women through life, adventure and learning

Girl Guides Australia is an organisation with a rich legacy and community. Guiding provides girls and young women with enriching experiences and programs, giving them the confidence and knowledge to build their own identity and navigate the world’s challenges. Our goal was to bring Girl Guides to life through a vibrant, diverse and engaging identity, that worked across a diverse array of outputs and audiences.

Navigating identity

Girl Guides provides a springboard for young women to harness and explore their imagination and sense of self. In this safe environment, girls are encouraged to harness their imagination and curiosity and express themselves in their own unique way. Developing a unique, authentic identity in an encouraging, supportive environment is vital to nurturing strong, confident young women.

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