How do you recruit for a swiftly changing industry?
Vehicle sales aren’t what they used to be. Everyone has an image of the archetypal car salesman in their head. Car brands hate that image as much as you do, and Volkswagen Group Australia work really hard to flip the idea of what a car sale should feel like.
So they came to us with an idea of building a microsite that could emphasise the type of staff they need in customer-centric roles. People who were personable and found more satisfaction in helping and solving problems.
So we put personalisation and personability at the heart of I am Volkswagen. Mixing our design, web development, video and copy skills we launched this little site in record time and we’re chuffed with the results.