• Strategy
  • Branding
  • Design

Branding a health company working in an under-served space

Hit 100 was a company delivering nutritionally-designed meals to people with disabilities, chronic diseases and elderly Australians. But with a long-term vision to be a holistic healthcare company, their name and brand proposition didn’t reflect this at all. After interviews, research and workshops we came up with a new name: Kinela.

With a new name came a brand positioning and identity that matched their ambition and vision for this under-served space. A community-driven approach and dynamic sensibility is underpinned by accessibility principles. 

Kinela rebrand packaging
Kinela rebrand brandbook
Kinela rebrand logo
Kinela rebrand
Kinela rebrand campaign

Better health belongs to everyone

While their customers seem niche in some respects, they encompass a huge range of people, backgrounds and abilities. Simplicity and clarity were vital. A community ethos and modern appeal reassert themselves to represent the radical change that Kinela hopes to bring to health care services.

Kinela banner
instagram image
Kinela logo
Kinela rebrand
Kinela rebrand
Kinela rebrand

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