Start here, go anywhere
With a progressive and uncompromising brand refresh, Loreto Normanhurst needed a series of bold videos which announced their brand relaunch, while further establishing themselves as a launchpad for young women who apply strength, empathy and intellect to their pursuits.
Set to a spirited and industrious music track, we are shown vignettes of life at Loreto — from sports to arts to academia, where the girls are always in their element and always in control.
A wealth of possibilities
This concept captures Loreto girls as empowered, strong and active young women while highlighting the wealth of experiences and possibilities available at Loreto Normanhurst.
Using the brand refresh as a guide, we incorporated animated typography to reinforce on-screen imagery and messaging, such as asking Loreto girls why they believe it’s the place to start.