Data that benefits the
MedicalDirector build software for medical professionals. They aim to give the medical profession more time to do meaningful work, and less time doing admin. Some of their products include opt-in data sharing which contributes to medical and drug research. But, of course, in medicine patient data is a sacred thing.
We were briefed to create a short animation explaining that all data is stripped of personal identifying information, then aggregated and used to support good medical practices without ever breaching doctor-patient confidentiality. So we created this simple, friendly animation that MedicalDirector could use in any context, to nudge doctors and specialists into contributing to medical research.
Personal data is always defended
A dynamic animation for dynamic software
AusDI is Australia’s most in-depth and up-to-date database for medicinal content. As the ‘challenger’ software providers this space, AusDI is user-friendly and feature packed. But when the competitor is seen as ‘good enough’, this software needed to present as more than a sideways switch, but one that could be reliably better.
We created this visually rich, but simply scripted, animation for MedicalDirector to share with time-poor medical professionals and administrators.