Two strangers sharing one cause
In this video for the National Breast Cancer Foundation, two strangers meet. The only thing they know if that they are connected through breast cancer. One is a researcher, the other a survivor.
We concepted this video to dissolve the boundaries between breast cancer research and its very human impact. There are so many great causes that people can donate money to, so we wanted to show that NBCF put money into practical, tangible and long-term measures to fight breast cancer. The tricky thing? The results of research aren’t apparent until decades down the line; the results just aren’t instant. But they are profound. And they are worth investing in today.
Along with NBCF’s rebrand, they wanted a film that matched their progressive, bold and human purpose. We brought to life the idea that behind every survivor, there are researchers.