• Strategy
  • Video
  • Animation
  • UX/UI
  • Design
  • Website

Even the Vatican needs gender equality

The Catholic Church is a staggeringly influential institution. But the leadership of the Vatican’s administration, the Holy See, are overwhelmingly men. Even though women can pursue leadership roles, they are systematically excluded by the conventions of how leaders are chosen.

With more diverse leadership, the Church’s missteps could be avoided. By breaking from tradition, the Church gains more space for compassion and makes less room for ineffective conventions.

Side profile photo of Mother Teresa for Overcoming Silence video

When women speak, the Catholic Church gains a stronger voice

Graphic Still with a list of female names and years shaped into a bookshelf type setup for the Overcoming Silence Campaign
Photograph of clips of the Overcoming Silence Campaign magazine to emphasise the brand identity
Photo of the women in charge of the Overcoming Silence campaign

Challenging traditional leadership through progressive followers

Video still of the Overcoming Silence Campaign that says "The Time for Change is Now" with newspaper articles in the background

A global campaign owned by multiple organisations

Overcoming Silence is a campaign built around the idea that diverse leadership makes a more accountable, representative and fair Church. One of the challenges in this campaign is making it clear that this is about leadership roles already open to women, not ordination itself. If you’re not Catholic, this might seem like a reasonable demand. But for a convention (not a rule) that has lasted centuries, this kind of change is very hard to make.

Overcoming Silence is a worldwide campaign that unites various Catholic organisations under the demand to allow women into roles of influence.

Screenshot of the webpage for the Overcoming Silence Campaign with re-invented brand strategy
Graphic of the earth in black and white and bible verses in the back with 3 hands reaching towards the earth to symbolise the global scope of the campaign
Side profile of a woman with a headscarf with the words

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