Sparking a social media competition.
The fun of That’s You! comes from playing with the friends unafraid to hurl a savage insult at you. Awesome, right? But it’s a difficult idea to get across in thirty seconds of video.
When PlayStation asked to kickstart a That’s You! social competition through video, we took a less obvious turn. We called up Aunty Donna, who had captured our hearts with their perplexing, brilliant and hilarious videos.
We asked them how they felt about playing the game, screaming at each other – and letting us film it. They said ‘yes’ and the result is a little clip that garnered hundreds of competition results, more than 100K views between two Facebook posts, and piqued the interest of Playstation UK and Europe.
In thirty seconds we delivered something that was true to the nonsensical stylings of Aunty Donna, skewered the interactivity of That’s You! and had a competition built into it. One white couch was harmed in the making of this video.