Where It All Began
Aussie classic Weet-Bix brand joined forces with another Australian favourite the Big Bash League to create an equally big campaign. We worked with four Australian cricket stars to tell the tale of how they first got into the game.
Whether it was a super coach wanting to bowl out the boys, unwrapping a cricket bat at Christmas or simply helping out their mates; these were moments that sparked a passion for the game and shaped these players’ entire lives.
A wholesome style
Nostalgia informed the hand-drawn illustration style, giving these stories an imaginative perspective. And Australia’s favourite breakfast cereal became our favourite new way to add texture. Using bricks of wholegrain dipped in ink, we added a grainy quality to every character. It’s a fine detail that nods to the idea that there’s a little Weet-Bix in all of us.
Find us in the cereal aisle
The character illustrations featured on the limited edition Weet-Bix boxes in supermarkets across the country… so we’re pretty famous now. The animations played on Weet-bix social channels and at the actual Big Bash on the big screen.
That’s pretty big.