• Strategy
  • Design

Turning a founder into a brand

Xavier Knight are structural engineers. They bring the beauty of architectural designs to life; at the same time they ensure that buildings are robust enough to be the nucleus of our lives. They work at the intersection of aesthetics and resilience.

What they needed was a brand identity which transmitted the values and ethos of Xavier Knight’s founder — whose approach had been the defining reason for clients to return time and again.

Half and Half Xavier Knight logo with structure in the background

Balance between reliability and beauty

Structural Engineering company Xavier Knight looking for a new and simple rebranding
Simple black and white rebranded Xavier Knight Logo
Simple photo of Xavier Knight Business card and a pencil carefully placed on a stone with leaves around it

Enriching experiences will enrich our lives

Rebranding Strategy for Xavier Knight with a simplistic grey and white logo

From idea to identity

Xavier Knight had an idea of where their brand could be taken but we helped them distill it into one essential idea: enriching life.

We expanded on the concept of an enriched life to create a brand identity that is as clear, precise and human as Xavier Knight’s own work.

Rebranded Simple Xavier Knight logo with a woman walking down stairs
Simplistic design of pen and paper for Xavier Knight
Colour palette
Colour palette
Xavier Knight Rebranded logo of simple half-prism and structure filling the logo in
Colour palette

Designing a visual vocabulary

This visual identity is an ecosystem of graphic elements. We tapped into the substance of Xavier Knight’s work to create elements that were simple but never simplistic. Defined, strong shapes can suggest depth, dimension, structure and movement to mimic technical drawings, renders and the way that spaces are occupied by people.

Screenshot of three Xavier Knight pamphlets that are in line with the new Brand Stragtegy
Screenshot of the rebranded Xavier Knight website with the mission of the company on the front
Evolution of the designs of the Xavier Knight logo in attempt to improve the brand identity of the company

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