Kinso

Finding their story 

The team behind Kinso came to us with an impressive sales record for furniture packages, particularly given they were selling through a holding brand. Now that their concept was proven, it was time to inject a story to match their seamless operations and high-quality customer care.

The power of furniture  

Our strategy led to the brand proposition —  transforming spaces for life, which speaks to the belief system that furniture is not just something you fill a space with, but the thing that creates the space for life to happen. This positioning all laddered down from their new purpose — To help create the moments that make home, home. Creating a clear story from start to finish.

A name that evokes the warmth of home

‍The new name Kinso combines the concept of Kanso — that when design is great, you just know it — and the idea of Kinship, providing a sense of familiar bonds.

Making beautiful design accessible

The brand identity needed to convey a sense of style without losing the warm humanity so inherent to the business. The visual identity is centred around the idea — your doorway to moments — with the logomark inspired by the illustration commonly used to denote a doorway on building floorplans.The brand voice strikes a balance between practicality and passion. With the tone moving between these two points depending on the moment, all mapped against the customer journey.

‍