It started over pepperoni pizza. Chello was born in 2014 at basement bar

How Chello Agency was born

Frankies

(RIP). Fresh from leaving her ‘dream job’ in video production,

Chello co-founder Lindsay Rogers

Lindsay

had called up the best creative she knew,

Chello co-founder Tristan Velasco

Tristan

who quit his job the next day to join her in starting up the

Chello Agency team shot

agency

they couldn’t have dreamed of.

Team Chello

Not every business is a brand

Being a ‘brand’ is a commitment to contributing to the world you want to create and live in. Leaving a positive impression in the minds and hearts of those you touch. This is because brands have evolved to have greater influence and power, shaping not only our preferences and behaviours but also our cultural, social, and economic landscapes.

They are no longer something people just buy, but something they buy into. That’s why we champion businesses that choose to be a brand, to mean something. And if a brand's story is the cumulative result of their actions over time, more about what they do than what they say, then, as we see it…

Brand is a verb.

The name Chello is a derivative of the Hindi word ‘Chalo’, which means ‘Let’s go’.. It was appropriated to incorporate the idea of “A cheeky hello" to capture our inherent curiosity, and is underpinned by the idea that endless opportunities await those who are ready to take the first step. At Chello, we’re about inspiring movement and taking action.

So shall we?

Some numbers (key & less key stats we’re counting)

3

Office moves

A cheeky hello - Chello office

2431

Estimates we’ve created

10

Years in operation

Chello Agency building

Number of non-PG shows our boss unwittingly booked 
as a team activity:

1

Chello Agency building

23

Chello pets

23 Chello pets

457

Cheeseboards created

Chello Agency - Cheeseboards created

16

Chello kids

150+

Terabytes of files on our server

Awards & accolades

Year

Award

Project/People

2022

AGDA: Finalist in Brand Identity - Large Business

2022

Remote Staff

See case study

2022

C2 Awards: Winner in Brand Identity

2022

Caleb & Brown

See case study

2022

C2 Awards: Winner in Brand Identity

2022

Sapia

See case study

2022

Indigo Design Award: Gold in Branding - Fashion

2022

Magnolia Lounge

See case study

2022

Indigo Design Award: Silver in UX, Interface & Navigation

2022

Caleb & Brown Zurich

See case study

2022

Indigo Design Award: Bronze in Branding - Banking & Finances

2022

Bridgit

See case study

2021

AGDA: Finalist in Emerging Designer of the Year

2021

Becky Gillis

See case study

2021

AGDA: Finalist in Design Effectiveness - Marketing Campaigns

2021

UNSW Accommodation

See case study

2021

AGDA: Finalist in Design for Good

2021

Two Good Co.

See case study

2021

C2 Awards: Winner in Digital Marketing

2021

UNSW Accommodation

See case study

2021

C2 Awards: Winner in Integrated Campaign

2021

UNSW Accommodation

See case study

2021

C2 Awards: Honourable Mention in Brand Identity

2021

Shef rebrand

See case study

2021

C2 Awards: Honourable Mention in Logo Design

2021

Burke & Wills

See case study

2021

Content Marketing Summit: Women Content Champions APAC

2021

Sophie Taylor

See case study

2021

Indigo Design Award: Shortlisted for Branding Design of the Year

2021

Shef rebrand

See case study

2021

Indigo Design Award: Gold in Branding - Food

2021

Shef rebrand

See case study

2021

Indigo Design Award: Gold in Branding - Services

2021

iugis branding

See case study

2021

Indigo Design Award: Gold in Graphic Design - Logos

2021

Shef rebrand

See case study

2021

Indigo Design Award: Gold in Graphic Design - Logos

2021

Burke & Wills branding

See case study

We are always happy to meet new people. Give us a bell +61 2 9953 7870, email hello@chello.com.au, or kick off a project.