It started over pepperoni pizza. Chello was born in 2014 at basement bar
Frankies
(RIP). Fresh from leaving her ‘dream job’ in video production,
Lindsay
had called up the best creative she knew,
Tristan
who quit his job the next day to join her in starting up the
agency
they couldn’t have dreamed of.
Not every business is a brand
Being a ‘brand’ is a commitment to contributing to the world you want to create and live in. Leaving a positive impression in the minds and hearts of those you touch. This is because brands have evolved to have greater influence and power, shaping not only our preferences and behaviours but also our cultural, social, and economic landscapes.
They are no longer something people just buy, but something they buy into. That’s why we champion businesses that choose to be a brand, to mean something. And if a brand's story is the cumulative result of their actions over time, more about what they do than what they say, then, as we see it…
Brand is a verb.
The name Chello is a derivative of the Hindi word ‘Chalo’, which means ‘Let’s go’.. It was appropriated to incorporate the idea of “A cheeky hello" to capture our inherent curiosity, and is underpinned by the idea that endless opportunities await those who are ready to take the first step. At Chello, we’re about inspiring movement and taking action.
So shall we?
3
Office moves
2431
Estimates we’ve created
10
Years in operation
Number of non-PG shows our boss unwittingly booked as a team activity:
1
Chance of her ever booking one again:
0
23
Chello pets
457
Cheeseboards created
17
Chello kids
150+
Terabytes of files on our server
Awards & accolades
Year
Award
Project/People
2022
Indigo Design Award: Silver in UX, Interface & Navigation
2021
AGDA: Finalist in Design Effectiveness - Marketing Campaigns
We are always happy to meet new people. Give us a bell +61 2 9953 7870, email hello@chello.com.au, or kick off a project.