Not just a brand and creative agency

We’re the bridge between brand and creative

Featured projects

Shopify campaign: Reimagine Retail

Shopify

Research

Creative

Production

Sapia rebrand

Sapia

Research

Strategy

Branding

Creative

My Muscle Chef campaign

My Muscle Chef

Strategy

Branding

Creative

Production

Services

Research

  • Qualitative research
  • Quantitative research
  • Market research

Strategy

  • Brand strategy
  • Creative strategy
  • Content strategy

Branding

  • Visual identity
  • Verbal identity
  • Website design

Creative

  • Campaigns
  • Art direction
  • Design

Production

  • TVC/Video
  • 2D & 3D animation
  • Photography

Who we work with

‘I want Tiggo’ challenged the status quo for Chery. Previous global campaigns were focused on the function and style of our vehicles. We were impressed by Chello's refreshing approach to the launch of the Tiggo 7 Pro. This is a family SUV and we wanted to ensure this campaign reached young Australian families and we’re thrilled with the outcome

Director of Brand and Communications

Chery Australia

They’ve involved and taken us on a journey so there are no surprises, everyone feels engaged and excited.

Chief Marketing Officer

Sapia.ai

They’ve nailed everything from the brand refresh to the website to the campaign creative.

Head of Sales & Marketing

Caleb & Brown

We worked with Chello on our rebrand in 2019, and were thrilled by their creative thinking and elevation of the brand. What really stood out to us during the pitch process, was how seamlessly Chello tied in our offering to a relevant cultural insight of the Sunday Scaries. This new era of campaign work gives us that same excited feeling, pushing us away from our competitors and taking us from strength to strength.

CEO and Co-founder

My Muscle Chef

Chello has worked tirelessly to demonstrate a deep understanding of the Shopify brand in the APAC region. We are very excited to see where the continued relationship takes our brand.

APAC Marketing Lead

Shopify

I like the fresh creative Chello brings to the table and how they work with us. They really paid attention to our briefs and the ideas we presented during our initial meetings, which helped them deliver strong campaign concepts. They brought a great perspective to our project. We’d definitely be happy to work with ​Chello again, giving them a little more leeway when it comes to delivering concepts.

Director of Marketing

ACON

Fresh from the FEED

✨ Meet Olivia, our new Account Executive! ✨

Always hungry, occasionally dangerously hangry. Lucky we always have a well-stocked kitchen with Olivia’s preferred choice of spread – Nutella – not even a brother with a nut allergy would stop her from having the hazelnut nectar in her house growing up!

Once well-fed, Olivia indulges her other achilles heel, shopping 🛍. She’s a follower of ‘Treat ‘yo’ self’ philosophy, meaning that every task completed, deserves a treat! Though she’s well aware that her handbag aspirations do not match her bank account. Her mascara bill must be high however, given the length of her eyelashes. Something she proudly puts down to her Italian genes.
After a busy start to the year, the 2024 Chello Retreat was the perfect getaway. With escape rooms, MONA magnificence, delicious meals and one (very) memorable ghost tour, the team were certainly kept on their (chilly) toes. It was definitely a retreat for the history books. Swipe across to check out some of our Hobart shenanigans!
Presenting Niamh (pronounced ‘Neev’) our Senior Account Manager.
Niamh hails from the emerald isle, via a few years of London living.

Having not long landed in Sydney, she is making the most of her love of new brunch spots – clearly not an early riser! Perhaps that’s because she’s spending her nights caught up on Aussie culture through our very distinctive brand of reality TV.

Might be a while before she starts exploring the outback however, as her fear of Aussie wildlife is entrenched and very real.