Not just a brand and creative agency

We’re the bridge between brand and creative

Featured projects

Shopify campaign: Reimagine Retail

Shopify

Research

Creative

Production

Sapia rebrand

Sapia

Research

Strategy

Branding

Creative

My Muscle Chef campaign

My Muscle Chef

Strategy

Branding

Creative

Production

Expertise

We’re Chello, a brand and creative agency full of curious minds helping both ambitious scale ups, and established brands, build and maintain the bridge between the their brand truth and how it appears creatively.

Services

Research

  • Qualitative research
  • Quantitative research
  • Market research

Strategy

  • Brand strategy
  • Creative strategy
  • Content strategy

Branding

  • Visual identity
  • Verbal identity
  • Website design

Creative

  • Campaigns
  • Art direction
  • Design

Production

  • TVC/Video
  • 2D & 3D animation
  • Photography

Who we work with

‘I want Tiggo’ challenged the status quo for Chery. Previous global campaigns were focused on the function and style of our vehicles. We were impressed by Chello's refreshing approach to the launch of the Tiggo 7 Pro. This is a family SUV and we wanted to ensure this campaign reached young Australian families and we’re thrilled with the outcome

Director of Brand and Communications

Chery Australia

They’ve involved and taken us on a journey so there are no surprises, everyone feels engaged and excited.

Chief Marketing Officer

Sapia.ai

They’ve nailed everything from the brand refresh to the website to the campaign creative.

Head of Sales & Marketing

Caleb & Brown

We worked with Chello on our rebrand in 2019, and were thrilled by their creative thinking and elevation of the brand. What really stood out to us during the pitch process, was how seamlessly Chello tied in our offering to a relevant cultural insight of the Sunday Scaries. This new era of campaign work gives us that same excited feeling, pushing us away from our competitors and taking us from strength to strength.

CEO and Co-founder

My Muscle Chef

Chello has worked tirelessly to demonstrate a deep understanding of the Shopify brand in the APAC region. We are very excited to see where the continued relationship takes our brand.

APAC Marketing Lead

Shopify

I like the fresh creative Chello brings to the table and how they work with us. They really paid attention to our briefs and the ideas we presented during our initial meetings, which helped them deliver strong campaign concepts. They brought a great perspective to our project. We’d definitely be happy to work with ​Chello again, giving them a little more leeway when it comes to delivering concepts.

Director of Marketing

ACON

Fresh from the FEED

You asked, we delivered. A brand new episode of The Branch Hunch has officially dropped 🎧

On this month’s episode, hear from Toby McKinnon, former CMO of @sapia.ai , and long-time ‘big business’ marketer. Lindsay and Toby delve into the realities of crafting brands at a corporate marketing level, then moving over to a marketing team of one and starting from scratch.

Toby shares that ‘creative adaptability’ is his success factor in building brands and teams. What does this mean exactly? Check out the link in our bio to find out!
Exciting news! Chello and @atomic212group are finalists in the MFA Awards for @mymusclechef’s “Red is the New Black” campaign. Check out the case study in our bio! 🏆
We’re coming in hot! 🔥

We are so proud that Chello, along with @atomic212group has been shortlisted as a finalist in the MFA Awards in the “Best Data-Led Activation” category for My Muscle Chef’s “Red is the New Black” campaign.

This innovative work launched the brand’s new red packaging and continues to drive outstanding results, making @mymusclechef stand out in a crowded category.

Make sure to check out the full case study via the link in our bio!
Are brands built on marketing science, or is it a hunch? 

Introducing The Brand Hunch podcast, where our co-founder, Lindsay Rogers, sits down with interesting marketers and unpacks how great brands are born. 

Ep 1 is with marketing weapon, Robin Marchant, covering his experience growing a bunch of different brands, including Shopify in APAC as a stand-out region, and now at Klaviyo. 

If you're into brand marketing, it is absolutely a must-listen! See the link in our bio.