It started over
pepperoni pizza. 

Chello was born one fateful night in 2014 at a basement bar called Frankie’s.

Lindsay, fresh from leaving her supposed dream job in video production, now wanted to start the agency she couldn’t have dreamed of. She called up Tristan, the best creative she knew. They had some pizza, dreamed out loud and he quit his job the next day.

Their ambition was to build an agency that was a sheer joy to work in – and work with. They wanted to make work that mattered, and to work in partnership with the people and brands that came to them.

They started in video, playing into a rising emphasis on rich visual content. As the productions became bigger, there was a natural demand for animation and design and the team kept growing. And then from pieces of branded content, Chello grew into brand strategy; building the brands that defined the content, the why and how before the what.

In 2019 Chello acquired independent agency, Digilante to carry meaningful and creative ideas all the way through the line and bolster the team.

You’ll be glad to know, Lindsay and Tristan are still in business together, still eating lots of pizza and still dreaming up what’s coming next.

‘Chello’ is a take on a Hindi word which roughly translates as, “Let’s get moving!” Which is a good summary of how things work around here.