We turn brands
The role of ‘brand’ has never been more important. The role your brand plays in the lives of your customers has never been more influential. How you present and act as a brand today dictates the relationship you have with your customers. A brand that knows who it is and why it exists does more than just create products and services people buy, but creates a brand experience that people can buy in to; that people can support, defend and be a part of.
We are an agency that bridges the gap between brand and content. When you know who you are as a brand, and what you represent, what you say and what you create all becomes a lot more meaningful.
Research
CONTEXT IS EVERYTHING
Brands do not exist in a vacuum, but in the context of their market. We are diligent in understanding the forces imposed on your brand, and have a team dedicated to following industry and consumer trends that analyses the language and behaviour of your category, and designs qualitative and quantitative research programs that help us deliver work, that works.
This can include:
- Workshop facilitiation
- Audits
- Desktop research
- Stakeholder management
- Surveys
- User testing
- Documentation reviews & analysis
- Audience segmentation
Strategy
A GREAT BRAND IS BUILT FROM A GREAT STRATEGY
Our strategy process is singularly focused on finding out what makes your business meaningful. We work with you to uncover, or reimagine, your purpose and values. We spend time understanding the drivers of your people, mapping your ambitions for the future, and creating a narrative to add real meaning to what you do – ensuring it works for the business and for the audience.
This can include:
- Brand narrative
- Purpose, vision & values
- Value proposition
- Architecture
- Employer brand
- Personality
- Positioning
- Creative brief development
- Creative strategy
- Ideation workshops
- Content strategy
- Content planning
- Content tools
Branding
YOUR BRAND BEYOND THE LOGO
We believe in the power of great branding. Brands play an important role in society, not just because of the products or services that they sell, but how they shape culture through experiences and conversations. Driven by the business strategy, we bring your brand’s visual and verbal expression to life through your identity, typography, colours, imagery, voice, tone and key messages to ensure a consistent experience across all touch points of your business.
This can include:
- Brand identity
- Digital design
- Motion design
- Print design
- Naming
- Voice & tone
- Messaging
- Copy guidelines
Campaigns
BRINGING IDEAS TO LIFE
We love coming up with creative and innovative ideas – but we also understand the importance of setting clear objectives from the beginning. Finding the balance between long-term (brand) and short-term (sales) strategies is vital for effective brand building. Brands are the stories they tell over time, your strategy unlocks that story and campaigns celebrate it in different ways.
This can include:
- Campaign development and roll out
- Ideation workshops
- Art direction
- Integrated campaigns
- Production
- Media partnerships
Content
RIGHT PEOPLE, RIGHT PLACE AND RIGHT TIME
We believe content is for shaping the conversation you have with your community, whether it looks like a blog post, an email, or storytelling through video. We uncover the opportunities to engage with your community; which channels they want to talk with you on, the frequency of these conversations, and most importantly the types of conversations they want to have. Taking a hero, hub, help approach to content allows us to be clear about the role of content and how it’s delivered.
This can include:
- Branded content
- Case studies
- Event and training videos
- Social content
- 2D & 3D animation
- Motion graphics
- Illustration and character design
- UX/UI design
- Marketing material
- Publications
- EDMs
