Maccas across culture

Maccas across culture

16 Sep

2024

12

min read

One Cool Thing

“Hey, I saw that in…”

Making memorable content can go a long way. For brands like Epuron, adding an element of metaphor to promote something more mundane as wind energy makes a lasting impression that brings a smile to viewers. For legacy brands whose logo is now iconic like McDonald’s, memorable content can leverage famous brand cameos. Remember in Richie Rich how he has his own McDonald’s… in his house! And then other times, memorable content is when you find the fun in hysteria. Check out what memorable content we have stuck in our heads.

Maccas flex their soft-power muscles

How do you know when you’ve completed branding? When you can compile a showreel of brand cameos from other people’s work and present it as your new ad. Well that’s just what Maccas did. A beautifully simple idea, conveying their cultural relevance over time, borrowing from the nostalgia of the films and TV featured. The campaign is tied to the launch of their new "As Featured In" menu — meal items famously featured in pop culture. We love the connection between strategy, brand, and content, as well as the clever 'show don't tell' use of existing content, making a much bigger point about their ongoing relevance in people's lives.

Beautiful storytelling stands the test of time

An oldie but a goodie, winning gold at the 2008 edition of Cannes. ‘Hulking and intimidating, yet misunderstood, man is the metaphor at the heart of Nordpol Hamburg's short film promoting the wind energy division of German company Epuron.’ A clever and beautifully told story that makes for a supremely memorable ad.

Because why not!?

And finally amongst all the hysteria around the applications and implications of AI. Some people are still using it to make content just for the lols. We thank them for their service.

This one comes with a 'Succession-sized' language warning.

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