Bringing colour and character to K:SYD with Klaviyo

Building a big brand moment 

We’ve been building great relationships with the Klaviyo team since 2024, but when this brief landed in our inbox, we were EXCITED. Klaviyo’s first major event in the APAC region, and we had one job: make it unmissable. Beyond the creative freedom, our goal was to educate and inspire both prospective and existing customers who were at the event, while solidifying Klaviyo’s reputation as the go-to CRM for B2C brands.

Personalisation, but make it poppy

In a world where data can feel impersonal, Klaviyo’s approach makes CRM feel human and tangible. As the only CRM built for B2C, they enable brands to form deeper relationships with their customers. This core message shaped our creative direction for the event.

Leaning into the playful

We pushed the personality dial alllll the way up. Bold, impactful messaging that mirrored Klaviyo’s playful identity was our guiding light. We then developed high-quality print collateral that was impossible to ignore, along with OOH, digital content, and a hype reel that truly brought the brand to life.

The hype reel, created with our fresh take on traditional customer case studies and existing B-roll, was made to attract eyeballs on a bespoke LED screen at Ilumina, opening the event. Upbeat music, animated graphics, and a split-screen format got the crowd hyped from the moment they sat down.

An event where experience and enjoyment went hand in hand 

Our assets didn’t just set the stage (literally), they were part of the entire event experience. The creative assets, whether on screen or in print, reinforced Klaviyo’s positioning - The only CRM built for B2C - and kept momentum and excitement building throughout the day.

Making sure the message sticks

In partnership with Klaviyo and the event production team, The Company We Keep, we helped create an immersive, branded experience that aligned with Klaviyo’s vision and further established their presence in APAC. The feedback was overwhelmingly positive, with attendees walking away informed, inspired, and so complimentary of the calibre of the entire event experience. Not bad for the first K:Cities event EVER. Talk about a brand moment that sticks!