• Video
  • Design

Bringing company purpose to the big screen

It’s easy to forget the importance of your own day-to-day work. So Toll wanted a brand film to remind employees of the purpose at the heart of their business.

With motion graphics, locations across Australia and Asia, sound design, and a comprehensive script, this was not your average company video. After it screened for the first time, Toll’s CEO got up to address the company and simply said, “…and that is why I took this job.”

Toll

We are Proud to be Toll

Unifying a global business

Headshot of a female Toll employee with a baseball hat and glasses
Graphic of the globe showing Toll's ability to have a global reach

Bringing purpose forward

Headshot of a male employee at Toll wearing a hat and glasses
Photograph of Toll employee in uniform smiling with two other males on a boat
Toll employee looking up with the statistic
Headshot of a female Toll employee smiling with a baseball hat on

Home safe

The following year Toll turned its focus to safety. With logistics that cross continents, bustling cities, rural areas and some of the most isolated stretches of rail and road, staying safe is something that Toll is always thinking about. They wanted to remind employees of the human impact of safe practices. Again, we delivered a multi-location video to bring forward an issue that mattered deeply to Toll.

Photograph of Toll employee practicing safety by harnessing another employee

Safety is not a theory, it’s a practice

Toll employees in uniform in a team meeting, presenting the posters Chello has designed
Photograph of a female employee in uniform updating the Site Safety Scoreboard
Close-up photo of the Toll arm patch on the uniform, displaying the design of the brand
Poster of a male Toll employee smiling with the quote
Poster for Toll with six employees in uniform with the words
Poster for Toll with a female employee smiling into the camera with the quote

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