SEMI PERMANENT IS LIKE ‘SPLENDOUR IN THE GRASS’ FOR DESIGNERS AND VISUAL ARTISTS.
The annual festival brings creatives of every stripe from across the globe, to the Southern Hemisphere. This year’s event included people repping a spectrum of agencies and brands: MONA, Nike, Netflix, Pentagram, AirBnb and AKQA.
“Be a neophyte…”
“Beware the lollipop of mediocrity. Lick it once and you will suck for ever.”
We sent some of our crew out to Carriageworks to absorb as much as they could over the two days. Between the ‘free’ biscuits (which turned out to be ‘three’), requests for ultra-alternative milks, lost phones and attempting to decipher a certain junior animator’s handwriting (see above), they found a trove of insights, stories, inspiration and a readiness to push projects beyond expectations
These words came to us care of Ajaz Ahmed, and are a haunting thought for anyone involved in creative feats. It was supported by another idea that was bandied about: if people don’t love or hate your work you’re not pushing it hard enough.
To reach people you have to provoke them, not placate them.