A refreshing take on investment culture

After re-branding Caleb & Brown only a few months earlier with bold, fresh colours, and a clean contemporary typeface, we were now engaged to pair it with a complimentary animation style.

Caleb & Brown are a highly professional outfit, offering their services with an element of style and sophistication too. When it comes to financial assets so much of the visuals are graphs and tables, many of which are highly detailed. We needed a device to visually represent the messaging in the script, something clean and unfussy.

Getting the balls rolling

We chose to represent the process of the fund via spheres in the Caleb & Brown colours. The spheres are used to represent the methodical and disciplined asset selection process, by visualising multiple portfolio assets as they move through a range of selection tools. The selected assets are then used to portray risk management, protection, and offer proof-points as to why Caleb & Brown are best suited to offer this fund.

To capture the brand essence, we elected to use 3D animation software to get the clean and sleek look we wanted to achieve. This allowed us to work with textures like glass and wood to achieve rich depth. With well lit digital sets casting shadows across subtle embossed lettering, dynamic camera movement, glass distortion and reflections.

All visuals were designed to emphasise the high level of quality, research, management and discipline that Caleb & Brown apply to their fund.

And now for some sound

To round out the piece, we paired the high-production-quality visuals, with a refined music track and a warm affable voiceover, as we sought to achieve the approachable yet professional tone the brand’s customers are so familiar with.