• Campaign
  • Video
  • Animation

Wishes do come true

Since 2017, Make-A-Wish in partnership with Hungry Jacks have raised over $3.3 million through the Wishmaker campaign. The Make-A-Wish Foundation provides children undergoing life-threatening treatment the opportunity to make their wishes come true.

“Hungry Jack’s is delighted to be working with the community to help raise much needed funds for Make-A-Wish Australia, to help grant the wishes of children with serious illnesses.” — Scott Baird, CEO Hungry Jack’s.

Stories with heart

We were tasked by Make-A-Wish, in partnership with the Hungry Jack’s team, to create a series of short videos, from thanking all those that have donated and telling the Wish Kids’ stories, to lighthearted training videos and a CEO message for Hungry Jack’s team members.

Capturing the magic

A series of scripts and interview questions were crafted to meet the different needs of each video, allowing them to live naturally alongside each other. Touches of illustration capture the magic that is the moment imagination becomes a reality for Wish Kids.

These videos deliver a sense of impact that the Wishmaker campaign has for Wish Kids across Australia, encouraging Hungry Jack’s team members and inspiring the wider public.

The results

The campaign successfully raised over $1.53 million, with a potential audience of 14 million people. This was achieved through a range of media including 150 out-of-home locations, 10 online features, 210,000 radio spots, and even a showing on the Today Show.

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