Bringing data to life with Shopify across APAC and EMEA

Client:
Shopify
Industry:
Commerce
Expertise:
Localising global brands
Visit website

Research

Creative

Production

Bringing research to life through the lens of Shopify

Shopify is a powerhouse commerce platform that helps merchants sell anywhere, anytime. Their annual State of Commerce Report delivers key insights based on YouGov research across the EMEA and APAC regions. After the success of the 2023 edition, Shopify invited us back to bring the 2024 report to life. We designed a sleek, insight-driven report—localised into seven languages—while creating 364 supporting assets to amplify it across social, digital, and print. The result? A record-breaking campaign that outperformed previous benchmarks.

Clarity in the complex

Shopify tasked us with transforming extensive research into a visually engaging and digestible report. With a high volume of copy and data-heavy insights, clarity was key.

Beyond the report, we developed a suite of campaign assets to ensure maximum reach across multiple touchpoints, including:

Sales & webinar decks
Infographics & digital skins
HTML display banners
Social assets & animations
Direct mail & OOH placements

All of this had to be localised for seven key markets: Germany, France, Italy, Spain, Australia, Singapore, and the UK.

A system built for scale

To streamline localisation and maintain visual consistency, we developed a modular design system featuring a new gradient device. This approach allowed data and insights to be seamlessly adapted for each region while ensuring a cohesive brand look and feel.

A bold new look for Enterprise

Through minimalist design and dynamic infographics, we transformed complex insights into an accessible, engaging report.

We also introduced a refreshed design system for Shopify Enterprise—delivering information beautifully while reinforcing the brand’s credibility and innovation in the commerce space.

Delivering real results

The Shopify EMEA State of Commerce 2024 report became the brand’s highest-performing lead generation campaign of the year, achieving 6K+ downloads, 5K+ leads, and $135M+ in influenced opportunities.

Our work was also picked up by major media, with 80+ news features, including Forbes and Sky News. A report that didn’t just inform—but delivered real results.