• Production
  • Campaign
  • Video
  • UX/UI

This is a store… so is this, and this!

Last year, with our help, Shopify launched their Reimagine Retail campaign — which you can catch up on here. Are we back and good to go? Sweet! Now that things have opened up post COVID lockdowns etc. it was time to deliver a hero video piece that builds on the success of the campaign.

Retail is wherever you can take it

Shopify has provided boundless opportunities for over 100k merchants in APAC and it was time to meet the merchants that have been reimagining what a store can be. We play with the idea that retail isn’t defined by where you are, but where you can take it.

10 brands in 45 seconds

In collaboration with our friends at Chisel, our task was to direct a production that ties together 10 well-known Australian brands, in 12 separate scenes. This gave us the challenge of balancing a range of brand colours and styles, from the vibrant and cheeky Budgy Smugglers, to the minimalist pastel tones of Elph Ceramics.

Powered by Shopify

The result is a pretty unique piece of content, celebrating the success of each brand involved, all within the Shopify wrapper and context.

Like what you see?

Start a project