• Animation

Making the complex simple — easy

The Australian Securities Exchange has rapidly evolved through technology over recent years, with billions of transactions taking place through their platforms. We were challenged to decode the complexity and better communicate the features and benefits of each in a clear and easily understandable way.

Explaining complexity requires depth

We worked closely with ASX to craft bespoke 3D elements to tell stories across three explainer videos.

Rich custom illustrations gave us the scope and depth to define buildings, objects and spaces that relate to real life. This enabled us to roll out static imagery across an array of touchpoints, including the ASX website.

We solved it!

The stylised series of animated explainers clearly define the role each ASX service platform plays in securely transferring and connecting financial assets across global sources.

They successfully brought to life a broad and at times, abstract narrative, enabling partners to turn ideas into products, and reimagine the future of financial markets in Australia and beyond.

Like what you see?

Start a project