Exploring Shopify’s biggest APAC retailer; a JB Hi-Fi case study
Powering retail innovation with Shopify and JB Hi-Fi
When Shopify asked us to help showcase their role in powering JB Hi-Fi, one of Australia’s largest retailers, we knew we had to create something special. Our brief was to create a case study that highlights how Shopify’s platform drove JB Hi-Fi’s growth and success. We powered up for the task, driving to Melbourne to film with key JB Hi-Fi executives in the vibrant Chadstone store (during non-business hours, of course!) With a mix of high-quality interviews, behind-the-scenes footage, and some cool VHS-style shots, we crafted a video that speaks to Shopify’s impact in a way that feels authentic and engaging. We delivered a suite of video assets that plugged seamlessly into a versatile digital campaign, each telling a compelling story of growth and innovation.
Powering our mission
Shopify needed a powerful narrative to showcase their role in JB Hi-Fi’s success. Our task was simple: create a fresh, engaging video case study that highlights the brand’s success while demonstrating how Shopify made it all happen.
Tuning into the brand
To tell this story right, we needed more than just stats; we needed to capture the real people behind the success. That meant interviews with JB Hi-Fi’s top executives and a peek behind the scenes at their busy Chadstone store. The challenge was to highlight Shopify’s role without making it feel too corporate. It had to be authentic, engaging, and show the human side of retail tech.
Hands-on and amped up
We took a creative, hands-on approach, filming interviews with a three-camera setup, mixing in dynamic store footage, and adding a touch of nostalgic VHS-style for personality. Every frame was about bringing the story to life in a way that felt natural and exciting. We also worked closely with Shopify to make sure the content and messaging matched the campaign’s energy and vision. With some logistical hurdles, like tight shooting windows and location restrictions, our team showed up like the pros they are, making sure the whole production ran like a well-oiled machine.
Creating content with impact
The result was a suite of polished, flexible video assets, ranging from a 3-minute case study to shorter, punchy edits in multiple aspect ratios, plus a collection of stunning stills. We created content that wasn’t just visually appealing but also fully aligned with Shopify’s strategic goals.
We are always happy to meet new people. Give us a bell +61 2 9953 7870, email hello@chello.com.au, or kick off a project.