• Copywriting
  • Branding
  • UX/UI
  • Website

Capturing 150 years of football history

In 1870 Port Adelaide’s legacy began. At first it was a social club. Today it’s South Australia’s longest running football club. They wanted their deep history collected and told in a way that could reach fans beyond the borders of their home state.

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A scroll through history

We suggested an immersive storytelling site which could easily launch with their 2020 commemorations, would be accessible from anywhere and could continue beyond the anniversary.

Bringing history forward

A mixture of archive photos, typography and micro-animation add up to a rich visual story that connects legends of the past with the club as it’s known today. We appropriated the text supplied by the club’s historian, so that it could interact with the imagery and keep the sense of narrative moving. Full customisation gave us total control over the way the site looks and functions.

PAFC Membership Site

With the crisp, bold style of the narrative site, we made-over Port Adelaide’s membership site to match. A new structure made the site simpler for members to navigate and updated visuals reflected a proud heritage without losing the grassroots sentiment that the club was built on.

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