A considered campaign

We worked with the Shopify team to define a three-phase campaign. Phase one would speak to a pain point for enterprise level businesses, before moving to a phase two piece of content that would present a relevant Shopify Plus feature that solves the aforementioned pain point.

Finally a third piece would highlight a business that has used Shopify Plus to solve said problem, celebrating the merchant’s success first – in classic Shopify style.

A slick animation that speaks to the simplicity

The intention of the design was to create simple user-friendly UI elements, highlighting the ease and accessibility of the Shopify Plus platform. A 3D element for each video brings the iconic Shopify chartreuse and cobalt into a new space.

Overall the design is minimal and sleek, reflecting the message we’re communicating, and how easy it is to run your website with Shopify Plus. The final animation is quick and smooth, using motion to transition in-time with the music, drawing focus to the key messaging.

Commerce poetry in motion

The resulting content pieces are absorbing viewing – catching and holding your attention through a combination of perfectly on-beat sound and slick motion. All without usurping the stories and messages we wanted to convey.