Conveying the theme of liquidity

The brief ASX provided explained that the core theme was liquidity. However there was a tension here as financial liquidity also needs to be handled securely. So our concept needed to deliver a sense of natural flow, while also retaining a semblance of structure.

The first step was to draft an AV script, decoding all the financial language to create a voice over script and supporting visual metaphors that make sense to a financial audience. This involved working closely with ASX to ensure the technical language and visuals were on point.

Rich world building

To bring this ecosystem to life inside a 3D space, iterations of storyboards and style frames were created to visualise each element of the ecosystem. The ecosystem was designed as a map of intersecting pathways. Small spheres, representing the customer, travel through a series of hubs which each represent a different ASX product — a complex world of liquidity with an equally complex construction.

Liquid gold

Or well… blues. Either way we love the outcome of this one. A world of complexity, conveyed beautifully though sumptuous animation. A learning experience for all involved, again proving that even the most complex subject matter can be articulated clearly and engagingly through animation. Roll on the next one!