• Copywriting
  • Campaign
  • Design

Supporting women on IWD
and beyond

Two Good Co create opportunities for women through the creation of their beautiful, high quality food and products. They employ women with lived experience of homelessness, domestic violence and complex trauma, helping them change the course of their lives.

For International Women’s Day 2023, Two Good Co were donated OOH placements inside and outside of various corporate buildings. We were asked to support them in activating these spaces by coming up with a creative idea and rollout that utilised both the spaces, and a group of prominent females, Pip Marlow, Corrina Davidson, Sarah Derry and Natalie Devlin.

Changing the course

We encouraged Two Good Co to lead this campaign under the banner of their existing slogan — Change the course. The line so neatly connects the impact they create and that of the women featured. All inspiring women who are changing the course of society by just being who they are and excelling in their leadership roles every day.

To support this we wrote a ‘Change the course manifesto’ for the campaign, encapsulating the story.

An awareness campaign

The rollout of this idea features a suite of imagery for the OOH locations that heroes the four women, as a brand awareness piece for these corporate locations. This is supported by social media content encouraging people to learn more about Two Good Co.

We were able to work with a beautiful collection of photos by Photographer, Jessica Lindsay.

Importance of supporting good
people and causes

We loved working on this one, helping a great organisation make the most of an opportunity to amplify the awareness and impact of their work. And on such a meaningful day for them, one so aligned with their mission.

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